Our Story




Step into the world of FJ Design, where empowerment meets self-expression in every stitch and seam. Founded in 2015 by the dynamic mother-daughter duo, Fatema and Juwaher, the Qatari womenswear brand is a celebration of the authenticity and individuality of women from all walks of life.

At FJ Design, we believe that fashion is more than just clothing; it's a statement of confidence and self-assurance. Our collections are born from a deep love for craftsmanship and attention to detail, reflecting our commitment to simplicity and timelessness.

With each piece we create, our mission is clear: to empower women to embrace their true selves and celebrate their unique style. Whether it's a casual outfit for everyday wear or an elegant ensemble for a special occasion, our garments are designed to inspire confidence and encourage self-expression through expert craftsmanship.

Join us on our journey as we continue to champion women through fashion. Welcome to FJ Design, where every woman's story is celebrated, and her style is embraced.